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RadioShack Turns to Crypto With RADIO Tokens


RadioShack, which you might best remember for carrying all manner of trending electronics goods since its founding in 1921, is restructuring. The company has decided that its steps toward ecommerce weren’t enough; it now wants to turn to blockchain technology. Specifically, it wants to become a Decentralized Finance (DeFi) provider. And it’s positioning itself as the only entity that can “…be the bridge between the CEO’s [sic] who control the world’s corporations and the new world of cryptocurrencies.” To help that …interesting string of words move toward reality, the company plans to launch its own token: RADIO.

To be clear, the RadioShack of today isn’t the one you remember from years past. It has transitioned from being a brick-and-mortar store toward ecommerce. And the transition was all but swift. RadioShack filed for Chapter Eleven bankruptcy in 2015 after 11 (yes, eleven) consecutive financial quarters in the red. Afterward, the brand was sold multiple times until it was finally acquired by holding company Retail Ecommerce Ventures (REV), owned by Tai Lopez and Alex Mehr (these names will be relevant in a bit). REV still holds the RadioShack brand – and they’re betting on its mainstream recognition and storied past as a way to “bridge the gap and ‘cross the chasm’ of mainstream usage for Cryptocurrency.”

Captures from company websites

RadioShack’s landing page is now entirely devoted to its DeFi future. (Image credit: RadioShack)

The goal is to make RadioShack a leader among the companies riding the cryptocurrency market value from its current $3 trillion towards its estimated $250 trillion potential. RadioShack’s executives plan on doing this by focusing “on the early majority. [RadioShack DeFi] will become the first to market with a 100 year old brand name that’s recognized in virtually all 190+ countries in the world.” Because that’s what cutting-edge currency tech is lacking: a brand name that peaked in the 1900s, and then collapsed.

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