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10 Ways to RECRUIT like a Jedi Master

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10 Ways to RECRUIT like a Jedi Master

The retail world is not what it used to be. Malls are dying, online sales are booming, and retailers are scrambling to figure out what’s next. Fortunately, the mystery isn’t as mysterious as it sounds.

Despite the buzz about the rise of the digital and the fall of the physical, e-commerce accounted for just 14.3% of retail sales in 2018, 40% of which went to Amazon.

Most people prefer to shop in person. This shopping experience doesn’t look like it used to be anymore.

Today, people are more interested in the experiences they receive from sellers than in the prices of products. They know they can find great deals online, but they are concerned about the quality and reliability of cheap online retailers.

When people can see and touch products, and even better, when those products are highly recommended by a friend, they feel more comfortable with the purchase process.

– Advertising –

10 Ways to RECRUIT like a Jedi Master

Social selling, in which consumers sell directly to others in their circles of friends, is quickly becoming one of the most effective sales channels in the retail industry.

Buyers not only see and touch the products, but they can also make their purchases relying on the experience of friends who sell them and that if there is a problem it can be resolved quickly and effectively.

“In response to extensive online shopping, product information and reviews, consumers tend to buy products that have been endorsed by someone they trust, whether it’s an influencer, celebrity or friend who sells a product through the direct selling”. says Ryan Napierski , president of global skin care and wellness brand Nu Skin.

The more digital the world becomes, the more importance consumers place on personal connections. Consider, for example, the following retail trends and how brands can add a touch of humanity, both online and in the real world:

Direct selling creates a higher level of loyalty

People don’t always want more options. Additional options seem better, but many can quickly become overwhelming.

Shoppers want to buy from brands they know and trust, so encourage repeat purchases by adopting a loyalty program and giving consumers a reason to join your fan base.

HubSpot offers some helpful tips for brands to keep customers coming back. Gamified dot-based systems work well, but the community aspect of the program is the most important.

People gravitate to brands that help them feel connected to other people with similar values.

Provide meaning rather than reward in economics

Young buyers especially want to give their money to companies that do more than attract shareholders. They want their consumption habits to produce positive changes in the world.

To win more business in 2019 and beyond, help shoppers engage in social improvement. See, for example, Warby Parker . Through its Buy-A-Pair program, Give-A-Pair , the company makes a monthly donation to nonprofit organizations that distribute eyeglasses in the developing world.

The company has distributed more than four million pairs of eyeglasses since its inception in 2010. As someone who wears eyeglasses and has taught in developing countries and has seen children struggle to read, that’s what hooked me into the company.

According to Marketing Dive , brands with a high sense of purpose are growing at more than double the average rate. The same study found that nearly two-thirds of young people prefer brands that represent something.

To succeed in an ever-changing retail environment, focus on more than bottom line.

be everywhere all the time

“Instead of a single point of contact for consumers, the trend in retail in recent years has been to expand the use of network brands to capture potential customers and convert them into consumers,” said Jia Wertz , CEO of the brand of Studio fashion 15 . “This requires deep integration across all channels, including websites, markets, social media and physical stores.”

Even in person, people have smartphones with access to multiple channels. Maintain a consistent brand voice across the web and educate brand representatives about the company’s values.

Today’s shoppers can smell like a hypocrite from a mile away, so don’t deviate from these values ​​under any circumstances on any platform.

The evolution of retail is not just from physical to digital, but from impersonal to connected.

Consumers have seen enough shopping carts and shelves, and the brands that offer them something more will be the ones that will flourish this year and beyond.

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