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What 2022 holds for the tech


Just when we thought it was safe to get back into the real world, new COVID variants emerge to brush us back – continuing to transform all aspects of our lives. While nothing is more powerful than real physical human connection, the digital virtual tech-driven world was the big story for media and entertainment in 2021.

In particular, 2021 marked the coming out party for the blockchain – a kind of transformational decentralized Web 3.0 world. In the world of media, the headline blockchain story took its form in so-called non-fungible tokens (NFTs). Will the blockchain’s adoption in media accelerate in 2022?

My Magic 8-Ball says “Signs point to ‘YES’.”

►What’s an NFT:A guide to what they are and why someone spent $69 million for one

Here are 10 predictions for the coming year in which we hope that we finally get COVID under some kind of real long-term control.

A shot of the fortune telling toy Magic 8 Ball.

1.  Blockchain blows up in 2022

After early experimentation in 2021,2022 will mark the year creators truly begin to embrace and leverage the power of the blockchain at scale. Just like iPhones ushered in a whole new mobile-first world of content 15 years ago, so-called Web 3.0 ushers in a whole new transformational world for originators of intellectual property, or IP, to directly reach and monetize their audiences. In the process, creators take back at least some of the power of mega tech platforms like Facebook, YouTube and Apple that built their trillion-dollar-plus valuations on their backs.

2. NFTs a new venue for fans

And 2022 will mark the year superfans will use their collective decentralized power to fuel creativity from their favorite artists via blockchain-related opportunities. Most in the entertainment world still focus on Beeple’s $69-million digital art NFT as being the blockchain’s poster child.

But instead they should be thinking of NFTs as new direct and directly monetizing channels of super-fandom – opening up membership into exclusive new clubs. If few in the world of media now know of CryptoPunks, Bored Ape Yacht Club and DAOs in general (decentralized autonomous organizations), that changes in 2022. The blockchain, NFTs and DAOs are no momentary fads. They are long-term game-changers. Like it or not, the Los Angeles-based Staples Center’s new “ Arena” moniker is here to stay. Hey, brands out there, you better claim your “.eth” web address now. (Here’s why.)

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