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HTC Launches Vive Arts NFT Store

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HTC Vive is getting into VR NFTs. But don’t pick up the pitchforks yet; maybe the idea of a VR NFTs works? Maybe?

A blog post today announced the launch of the Vive Arts NFT store. It’s essentially a browser-based sales gallery – the platform will reportedly offer a chance for artists to sell art made in VR and AR as well as other digital works.

HTC says creators will be able to decide the amount of copies of a work they can sell as well as whether to accept cryptocurrency or actual currency (for lack of a better term). The NFT Store will be hosting a sales meeting on December 17 in which it will feature NFT-ized works from Czech artist, Alphonse Mucha (pictured below) in collaboration with the Mucha Foundation.

HTC Vive Arts VR NFT

Before we make too much fun of the news (tempting as it is), there is perhaps some merit to the concept of a VR NFT. Works created in apps like Tilt Brush and Quill aren’t simple images or videos and, while you could still download and view them on lots of flatscreen devices when they’re hosted on platforms like Sketchfab, there is legitimacy in the idea of a VR artist selling a unique copy of their work. It’s not like a Tilt Brush expert can hang up a 3D model at a gallery and pass it over to someone else, and similarly you can’t just screencap a picture of a model and get the full experience of viewing inside VR.

Think of this as simply selling VR artwork and push the term NFT out of your mind and it kind of makes sense. Granted the works in the first sales meeting next week aren’t actually VR works, but the point remains. HTC also isn’t the first to touch on the possibility of VR NFTs; Mark Zuckerberg noted that they could be a part of Meta’s vision of the Metaverse at the Connect conference in October.

What do you think of HTC Vive getting into VR NFTs? Let us know in the comments below.


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