Some iconic brand names will tentatively enter the NFT sphere, cautiously taking each step with care and diligence. Others will throw caution to the wind, dive in headfirst and act like they’ve always been there. World-dominating manufacturer of sports apparel, Adidas, sits firmly in camp YOLO.
Over the past week or so, social media has been ablaze with casual announcements and rumoured partnerships. At the centre of this NF-Tornado is Adidas, a powerhouse of leisurewear. The snowballing started back on November 18 with an informal release of a humble POAP. Just a few days later, some choice tweets bounced between themselves and The Sandbox, revealing that the sports shoe fanatics had purchased a significant plot of land in the metaverse. And afterwards, subtly revealed a partnership with crypto giants Coinbase, while throwing in the now iconic words “probably nothing” for good measure.
We’ve partnered with @coinbase.
— adidas Originals (@adidasoriginals) November 24, 2021
Now, fast forward a little, and the rumour mill is in overdrive, as an incredible project is being teased from all directions. So far, nefarious primates, the Bored Apes, non-fungible comic, Punks, and infamous collector, G-Money have all shared Adidas-themed imagery. All sharing a similar theme, a 3D model of a silhouetted character, sporting Adidas clothing, and including the four logos of the parties involved. It’s probably something, isn’t it.
— gmoney.eth 🏝 (@gmoneyNFT) November 28, 2021
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Decentralised human, Explorer, Adventurer.